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LIDY.CO - QNB TURKIYE

Revolutionizing
Financial Decision-Making

Lidy is a digital platform designed to support users in making informed financial decisions. It enables easy comparison of various financial products, including loans, deposit accounts, and credit cards.

With a focus on clarity, transparency, and usability, Lidy simplifies complex financial data into accessible insights. Through intuitive tools and visual aids, the platform helps users navigate options and make confident choices. It aims to reduce the noise often found in traditional financial product marketing.

brand
lıdy.co - qNB Turkıye

tımelıne
2022- 2023

Deliverables
Research & Insights
High-fidelity Prototypes
FINAL DESIGNS & TESTINGS

ROLE
UX/UI DESIGNER

Starting Question

How can we simplify complex financial comparisons and ensure a serene decision-making experience for users, even in the midst of the market's turbulence?

How can we simplify complex financial comparisons and ensure a serene decision-making experience for users, even in the midst of the market's turbulence?

To build an easy and friendly platform that makes comparing many financial products simple and gives users peace of mind, helping them make smart choices in a busy financial market.
To build an easy and friendly platform that makes comparing many financial products simple and gives users peace of mind, helping them make smart choices in a busy financial market.

Benchmark

In the benchmarking analysis of competitors, key areas for improvement were identified, focusing on user navigation, personalisation, transparency. Enhancements were made to prioritise user-centric navigation and personalised recommendations, ensuring transparent access to essential information and integrating community feedback. These initiatives have positioned our platform as a leader in user-friendly financial product comparisons, distinguishing us in the market.
In the benchmarking analysis of competitors, key areas for improvement were identified, focusing on user navigation, personalisation, transparency. Enhancements were made to prioritise user-centric navigation and personalised recommendations, ensuring transparent access to essential information and integrating community feedback. These initiatives have positioned our platform as a leader in user-friendly financial product comparisons, distinguishing us in the market.

Benchmark

User personas

The personas were developed through the analysis of market trends and user data. Profiles reflecting our users' diverse financial goals and strategies were crafted as a result.
The personas were developed through the analysis of market trends and user data. Profiles reflecting our users' diverse financial goals and strategies were crafted as a result.

Highlights from Interviews


Highlights from Interviews

Through comprehensive exploration of user researches, insights into behaviours, needs, and preferences were collected. Its foundational phase set the stage for understanding our audience, guiding the design and development of a platform that truly resonates with users.
Through comprehensive exploration of user researches, insights into behaviours, needs, and preferences were collected. Its foundational phase set the stage for understanding our audience, guiding the design and development of a platform that truly resonates with users.

“Clear navigation is key for me; I don't want to get lost between irrelevant offers. “

“Need a platform that understands my financial status & offers tailored options.”

“A straightforward path to my financial goals is important, with information I can trust.”

“Need calculators that can instantly show me how my choices impact my wallet. It's essential for making informed decisions without the guesswork."

“Need calculators that can instantly show me how my choices impact my wallet. It's essential for making informed decisions without the guesswork."

Press releases

Key Features

No Ads, Clear Comparison & Calculating

No Ads, Clear Comparison & Calculating

1

1

No Ads,
Easy to use

No Ads, Easy to use

A clean, ad-free interface ensures ease of use and helps users stay focused without interruptions.

A clean, ad-free interface ensures ease of use and helps users stay focused without interruptions.

2

2

Clear Comparison Tools

Clear Comparison Tools

Intuitive tools with clear filters and tags to help users easily compare key features and make informed decisions.

Intuitive tools with clear filters and tags to help users easily compare key features and make informed decisions.

3

3

Calculating Tools

Calculating Tools

Interactive calculators simplify complex financial calculations, helping users easily understand costs, savings, and benefits.

Interactive calculators simplify complex financial calculations, helping users easily understand costs, savings, and benefits.

RESULTS

LAUNCHED A NEW WEBSITE FROM SCRATCH, DRIVING HIGHER USER ENGAGEMENT

LAUNCHED A NEW WEBSITE FROM SCRATCH, DRIVING HIGHER USER ENGAGEMENT

INCREASED AVERAGE SESSION DURATION AND USER INTERACTIONS

INCREASED AVERAGE SESSION DURATION AND USER INTERACTIONS

IMPROVED LOAD TIME BY 50%

IMPROVED LOAD TIME BY 50%

ACHIEVED 85% POSITIVE USER FEEDBACK

ACHIEVED 85% POSITIVE USER FEEDBACK