BILLY DUVALLE

®2024

LIDY.CO

Revolutionizing
Financial Decision-Making

Lidy is a platform designed to transform the way individuals approach financial decision-making. At its core, Lidy serves as a comprehensive tool that empowers users to effortlessly compare a wide array of financial products — including loans, deposit accounts, and credit cards, among others.

By prioritizing clarity, transparency, and ease of use, Lidy turns complex financial information into digestible insights. Whether users are searching for the best interest rates or simply trying to understand their options, the platform offers intuitive tools and visual aids to support confident, informed choices. In a landscape often cluttered with jargon and advertising, Lidy delivers a refreshingly user-first experience.

FOCUS
LIDY.CO

YEAR
2023

Deliverables
Research & Insights
High-fidelity Prototypes
FINAL DESIGNS & TESTINGS

ROLE
UX/UI DESIGNER

Starting Question

How can we simplify complex financial comparisons and ensure a serene decision-making experience for users, even in the midst of the market's turbulence?

How can we simplify complex financial comparisons and ensure a serene decision-making experience for users, even in the midst of the market's turbulence?

To build an easy and friendly platform that makes comparing many financial products simple and gives users peace of mind, helping them make smart choices in a busy financial market.
To build an easy and friendly platform that makes comparing many financial products simple and gives users peace of mind, helping them make smart choices in a busy financial market.

Design Process

To enhance the decision-making process and make users feel informed & in control, our design approach is iterative and collaborative. Proud of following key design principles: simplicity, clarity, and user empowerment. Working together with product, business, and development teams, we go through steps including empathise & understand, define, ideate & design, implement, and test.
To enhance the decision-making process and make users feel informed & in control, our design approach is iterative and collaborative. Proud of following key design principles: simplicity, clarity, and user empowerment. Working together with product, business, and development teams, we go through steps including empathise & understand, define, ideate & design, implement, and test.

Benchmark

In the benchmarking analysis of competitors, key areas for improvement were identified, focusing on user navigation, personalisation, transparency. Enhancements were made to prioritise user-centric navigation and personalised recommendations, ensuring transparent access to essential information and integrating community feedback. These initiatives have positioned our platform as a leader in user-friendly financial product comparisons, distinguishing us in the market.
In the benchmarking analysis of competitors, key areas for improvement were identified, focusing on user navigation, personalisation, transparency. Enhancements were made to prioritise user-centric navigation and personalised recommendations, ensuring transparent access to essential information and integrating community feedback. These initiatives have positioned our platform as a leader in user-friendly financial product comparisons, distinguishing us in the market.

Benchmark

User personas

The personas were developed through the analysis of market trends and user data. Profiles reflecting our users' diverse financial goals and strategies were crafted as a result.
The personas were developed through the analysis of market trends and user data. Profiles reflecting our users' diverse financial goals and strategies were crafted as a result.


Highlights from Interviews

Through comprehensive exploration of user researches, insights into behaviours, needs, and preferences were collected. Its foundational phase set the stage for understanding our audience, guiding the design and development of a platform that truly resonates with users.

Highlights from Interviews

Through comprehensive exploration of user researches, insights into behaviours, needs, and preferences were collected. Its foundational phase set the stage for understanding our audience, guiding the design and development of a platform that truly resonates with users.

“Clear navigation is key for me; I don't want to get lost between irrelevant offers. “

“Need a platform that understands my financial status & offers tailored options.”

“A straightforward path to my financial goals is important, with information I can trust.”

“Need calculators that can instantly show me how my choices impact my wallet. It's essential for making informed decisions without the guesswork."

“Need calculators that can instantly show me how my choices impact my wallet. It's essential for making informed decisions without the guesswork."

Key Features

No Ads, Clear Comparison & Calculating

No Ads, Clear Comparison & Calculating

1

1

No Ads,
Easy to use

No Ads, Easy to use

A clean, ad-free interface ensures ease of use and helps users stay focused without interruptions.

A clean, ad-free interface ensures ease of use and helps users stay focused without interruptions.

2

2

Clear Comparison Tools

Clear Comparison Tools

Intuitive tools with clear filters and tags to help users easily compare key features and make informed decisions.

Intuitive tools with clear filters and tags to help users easily compare key features and make informed decisions.

3

3

Calculating Tools

Calculating Tools

Interactive calculators simplify complex financial calculations, helping users easily understand costs, savings, and benefits.

Interactive calculators simplify complex financial calculations, helping users easily understand costs, savings, and benefits.