Akbank is one of Turkey’s largest banks, with over 8 million active mobile users. As part of its digital transformation efforts, the bank established an in-house Design Studio to embed human-centered design across its services.

As a UX Designer, I contributed to various projects including corporate banking, onboarding, and conversational assistants. This case study focuses specifically on my work in redesigning Akbank’s digital insurance services — a space often seen as complex or low-engagement. Our goal was to make insurance more accessible, transparent, and user-friendly, while also aligning with the bank’s strategic vision and regulatory requirements.